Get Ready To Communicate Globally

How do companies communicate at the global level?What is necessitating the emergence of global communication?

Thanks to globalisation , the world has become a sort of a global village and companies operating in different nations need to achieve comprehensibility.

In simple terms global communication is about transferring and receiving information.
Such information can be manifested in any form verbal or non-verbal. Ever advancing technology is serving as a vehicle of communication. these all processes make the dream of global communication true.

To communicate properly the companies make local managers change information send by main company branch(parent company) into a format that suits people living locally in that country.

Our sir Mr. Nair once said that its the local manager who is being recruited on the basis of how he is able to inspire the local public in his custody.

Hence the information being passed on might be the same but would be uttered in alltogether different format.

Mr. Nair giving an example to this as-->

Unilever sends the same plan to Hindustan Lever and Lever Brothers located in India and Pakistan respectively, but the local managers decrypt or encrypt it in local user understandabl escheme. But the theme remains the same.

An example provided was

A soap being advertised for ladies in India and the same is advertised for gents in Pakistan

Hence the key used is same so domain remains the same(A bit technical).


So as to make a common language as the company main manifested language many of the companies have started rejecting mails written in foreign languages.

Companies have people with designations like communication strategist, technical communicator etc. to deal with communication related problems.

Companies usually create their communication model based on the country in which they have the branch.


So its true to say that
"Recognizing the importance of global communication is the most important sector to be solved up for a company who is trying to settle in alltogether a different nation with no resemblance what-so-ever with their own local way of communication."